Process
Briefs & Moodboards: Getting The Most From A Fashion Shoot
What to send before a fashion shoot to keep revisions and reshoots to a minimum: the brief, the moodboard, deliverable specs, usage and retouching standards.
Read article
The M.O. Studios Journal
Better images.
Better images.
Stronger brands.
Practical advice on product photography, online retail and creating images that work harder for your business.
From the studio
Articles 1–4 of 26 Page 1 of 7
Strategy
Lifestyle Vs Studio Fashion Photography: Which Do You Need?
When a natural, in-context lifestyle shot earns its budget, and when a clean studio shot does the job better. What the research shows, and how to split the spend.
Read article
Styling
How To Prepare Your Range For A Lookbook Shoot
Steaming, sizing, labelling and sequencing: the practical prep that keeps a lookbook shoot day on time and every garment looking right on camera.
Read article
Casting
Model Casting 101: Choosing The Right Look For Your Brand
How to brief a model casting so the people you book match your range, your customer and your usage, from sizing and measurements to licences and buyouts.
Read article
Put your next shoot into focus.
Tell us about your products. Let’s create images that do them justice.